Saturday, December 13, 2014
Sunday, December 07, 2014
Saturday, December 06, 2014
Nowadays Tea Guy Speaks has an active Twitter feed with more than 5,000 followers and registers about 15,000 page impressions per month at the Web site. Which is a modest number compared to many sites, but it's safe to say that as we embark on our ninth year we've amassed a rather substantial following in the tea community.
If you'd like to try targeting some of the tea lovers who visit us, either through advertising at the site, on our Twitter feed, or a combination of both, send an email to wileng3|at|gmail.com. We'll be happy to send information on our advertising rates.
Sunday, November 30, 2014
Tea of the People
How long have you been in business?
Personally, my relationship with tea has existed for over a decade. While most of my friends gravitated towards coffee, I was attracted to tea because of it’s diverse variety and aromatic character. Only in my early twenties did I begin to understand the tea types, grades, and health benefits. Tea of the People has been in the making for over a year. Having launched recently, Tea of the People is a new company, with an old soul. Our innovative blends and socially conscious driven mission are built around providing honesty in every cup and empathy for the human condition.
What is the size/scope of your business?
When I spoke about Tea of the People, rarely used are words like “I” and “me”. Despite being the only person steering the ship, my family, friends and extended network were the best support system anyone could ever ask for. They acted as an advisory board and without their love and guidance; Tea of the People would not exist. Simply put, they are all co-founders of Tea of the People. In terms of scope, we are laser focused on getting our tea in health & wellness retail stores. Health & wellness grocery shoppers are among the most enlightened and passionate people when it comes to food and beverages. Winning over hearts and minds in this space is key because in doing so, you then have ambassadors and influencers spreading the word.
With the global economic recovery still lagging after the worst recession in close to a century and so much frustration with our political bodies, the general feeling is people are becoming increasing disconnected from one another. Tea is one of the few things that does the opposite. Consumed all over the world, tea connects men and women in our communities and with civilizations from the past and future. Tea transcends time and space and to help drive the tea industry in a more healthy and socially conscious direction feels incredible.
How did you get the ball rolling on your venture?
When Founder & CEO of Whole Foods Market, John Mackey, is asked what ought pre or current entrepreneurs do to be successful, the answer is “start”. Heeding to this simple, yet profound advice, the earliest roots of Tea of the People can be traced back to an impromptu trip to my favorite grocery aisle, the tea section. After much research, their appeared to be glaring issues with the tea space that few, if any, had thought about disrupting. From there we just “started” learning as much as we could about getting the company off the ground.
What do you feel is the biggest strength of your business?
We use only the most nutritious and meticulously produced ingredients in the world. Companies throw around the words “highest” and “finest” when it comes to quality but won’t tell you the “type” of green tea they use, for example, and often times, forgo blending real ingredients with their tea. When somebody buys our Acai x Goji Dragon Well green tea, not only are we excited to tell them that Dragon Well was once drunk exclusively by Chinese emperors and that it’s the most antioxidant-rich green tea in the world, but you are getting a huge handful of actual goji berries with your blend. Our biggest strengths are quality, nutritional value and flavour uniqueness.
What were/are the biggest challenges of getting into/being in the tea business?
Starting a business in any industry is painstaking and tea is no different. The biggest challenge was perfecting the blends. It took about 6 months to finalize our inaugural lineup. For months we worked with food scientists and tea experts, where we faced roadblock after roadblock. Truthfully, it wasn’t known if we could get Dragon Well to taste delicious with super fruit or where to begin with barrel aging Madagascar cocoa beans with organic rooibos. On top of that, we were met with a ton of opposition from the tea space because Dragon Well has never been blended with anything before. Nearly every major tea distributor and company, when discussing our vision, scoffed us at. But something beautiful happened in each of these moments. Very few teas excite and surprise us anymore because everything under the sun has been done, so when I received such passionate reactions, I knew Tea of the People’s was on to something.
Since launching, things have been crazy. We did not foresee this much excitement around our innovative teas and story. Magazines, blogs and thought leaders in the health & wellness, foodie and social entrepreneurial spaces are writing about Tea of the People and that feels both amazing and humbling.
Tea of the People has advertised at Tea Guy Speaks
Saturday, November 29, 2014
Miito is an innovative product that heats liquids directly in the vessel to be used, hence eliminating the heating of excess water. Simply fill your cup with water, place it onto the induction base and immerse the rod in the liquid. The induction base heats the rod, which then heats the liquid surrounding it. Miito works with non-ferrous vessels of any size, for example a pot of tea when inviting guests. Miito can also heat your soup or milk for a coffee. The clean shape of the rod allows it to be cleaned easily.
Here's a commercial from Herbaria Tea, a Hungarian company who apparently decided that the way to sell more of their herbal tea was to scare the crap out of potential consumers. As they put it, it's "a commercial that demonstrates the calming effect of Herbaria tea in an inventive and eye-catching way."
That's a masterpiece of understatement. Watch if you dare. If you're a sensitive sort you should pass.
Thursday, November 27, 2014
A travel style mini-documentary that uncovers the history, production and future of matcha tea. This spectacular journey takes you from amazing organic mountain tea fields, stunning forestscapes, and the natural spring fed wells of Kagoshima, to the bustling tea shop filled streets of ancient Uji City, Kyoto.
Sunday, November 23, 2014
Saturday, November 22, 2014
Here's part two of the list of old tea books that I've reviewed at The English Tea Blog. Most of them are available in free online or ebook editions. Check out part one of the list here.
Tea-Blending as a Fine Art
by Joseph M. Walsh link
An Essay on Tea
By Jonas Hanway link
Tea; Its Effects, Medicinal and Moral
by George Gabriel Sigmond link
Letter to a Friend, Concerning Tea
by John Wesley link
A Popular Treatise on Tea
by John Sumner link
The Book of Tea
by Kakuzo Okakura link
Tea and Tea Drinking
By Arthur Reade link
The Breville One-Touch Tea Maker
In addition to writing about tea at this site, I contribute frequently to The English Tea Store Blog. One of my favorite topics there is old books about tea. Now that every bit of text in the known universe is being (or soon will be) digitized, it means that quite a few of these dusty old tomes are readily available in free electronic editions. Here are links to some of the reviews I've written about them and here's part two of the list.
Tsiology; A Discourse on Tea
By A Tea Dealer link
Tea, Its Mystery and History
by Samuel Phillips Day link
A Journey to the Tea Countries of China
By Robert Fortune link
Tea and Coffee
By William Andrus Alcott link
Panacea: A Poem Upon Tea in Two Cantos
By Nehum Tate link
The Natural History of the Tea-Tree
By John Coakley Lettsom link
The Tea Cyclopaedia link
Cuisinart TEA-100 PerfecTemp Programmable Tea Steeper