Monday, September 05, 2005

Nepal Ramps Up

Though it's been grown there for about a century now, Nepal is not generally known as a tea-producing region. Nepali growers hope to change that by banding together and building a brand identity for their product.

Look for the tea to be promoted as "Nepali Tea" and keep an eye open for mountaineering great Reinhold Messner, who's been brought on board to lend visibility to the cause.

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