Tuesday, May 02, 2006

Football & Tea

Most of us probably still hold an image in our minds of tea as a dainty, delicate drink favored by elderly ladies dressed in frilly things and red hats. If a recent report in Brandweek Magazine is any indicator, Bigelow Tea is actively working to change that perception, specifically by signing a pair of big burly football players to pitch their product.

Said burly guys, in this case, are Phil Simms, former NFL star and son Chris Simms, quarterback with the Tampa Bay Buccaneers. The Simms duo follow New York Yankees manager Joe Torre, the first sports figure Bigelow signed to sing the praises of their green tea.

Source: Brandweek Magazine

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