Tuesday, July 04, 2006

Snapple's High Tea

As noted previously in these pages, Snapple has moved into the white tea business in a pretty big way, even going so far as to roll out a TV advertising campaign for the product. Another one of their initiatives - the National Snapple White Tea High Tea Tour - took place recently at Bryant Park in New York City.

Among the events that tied in with this promotion of the "lightest teas on Earth" was the chance to be dragged above the city in a Snapple helium balloon. The New York Times provided coverage here. For a look at the Snapple balloons about to go into action, check out this link at the Adrants site.

While we're on the subject of iced tea, I might as well pass along a few more recipes I turned up recently. Here are four recipes from Lipton, by way of Dairy Field magazine ("America's premier dairy processing magazine" - which implies that there's more than one such publication).

If you're looking for something with a higher octane rating, try this recipe for Michelle's Fuzzy Peach Iced Tea, from BellaOnline.

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