Tuesday, July 04, 2006

World Cup Boosts Chinese Tea Sales

From China Daily comes this rather in-depth report on the popularity of herbal tea in the Pearl River Delta region and the notion that World Cup is somehow increasing consumption of same.

The beverage was named a national treasure in May and "a total of 18 brands from 21 herbal tea companies, and 54 secret recipes, are now under the protection of the World Cultural Heritage Protection Convention and China's own laws."

The article goes on to note, "It is estimated that there are about 1,000 herbal tea brands in Guangdong, of which about 500 are based in Guangzhou, the provincial capital. Herbal tea production is expected to reach 60 million tons by 2010."

The one key piece of information I didn't glean from the article was exactly what type of herbal "tea" is being referred to. If anyone has any ideas, please share.

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