Tuesday, February 27, 2007

Starbucks Invades India

Okay, maybe "invade" is a bit of an exaggeration. Starbucks hasn't done anything in India yet, but a recent AFP report indicates that they're planning a foray into this great tea-drinking nation by the end of 2007. As you may recall, we recently wrote about Starbucks' activities in another nation of tea lovers - the United Kingdom.

According to the AFP report, Indians currently consume ten times as much tea as coffee. In China, where Starbucks has also gotten a foothold, the chain currently operates nearly 200 outlets. Of course, keeping in mind that China has more than a billion inhabitants helps to put a number like that in perspective.

save to del.icio.us

, , , ,

Shop for tea books here

1 comment:

Nikhil said...

It will be interesting to see how they do. India has some rather ubiquitous "Starbucks-esque" incumbents - namely Barista Coffee, Cafe Coffee Day and Coffee Pai (to name a few) that have ostensibly followed the Starbucks model and are popping up everywhere.

Will the Starbucks mega-brand be the secret sauce? It'll be fun to watch how it all pans out.