Wednesday, September 17, 2008

Guayaki Launches San Mateo Yerba Mate

Guayaki Launches San Mateo Yerba Mate
(from a press release)

Each of the yerba mates from the various regions of South America offer a unique flavor and style - just like regional specialty coffee, tea, wine and cocoa. Guayaki is celebrating yerba mate (pronounced ‘MAH-tay’) diversity with the announcement of San Mateo Loose Yerba Mate. Sourced from the rainforest in the San Mateo region of Southern Brazil, this air-dried organic yerba mate provides Guayaki customers with yet another delicious and invigorating yerba mate style to enjoy. San Mateo Yerba Mate provides “the lift of coffee, antioxidants of green tea, euphoria of chocolate and nutritional profile of wheatgrass” - all in one delicious eco-friendly beverage.

In South America, where yerba mate is a cultural phenomenon, techniques for processing yerba mate vary from country to country. In Paraguay and Argentina, many people prefer mate that has been wood dried and aged. Whereas in Brazil, “cruda yerba” (yerba mate which has not been roasted or aged) is often preferred. Guayaki’s new San Mateo blend is crafted in the Brazilian style by using an air dried, smoke-free drying process that yields a bright and lively herbal flavor and a clean finish. Unlike other brands in North America, Guayaki uses a premium cut which blends the whole leaf, tender stems and leaf powder to capture the potent ‘whole plant’ energy of the yerba mate tree.

San Mateo Loose Yerba Mate can be brewed like coffee in a French press, coffee machine or espresso maker, or it can be enjoyed the traditional way with a gourd and bombilla (metal filtered straw). Guayaki provides San Mateo in an economy sized 16-ounce bag for an SRP of $13.99.


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