Monday, October 13, 2008

Salada's Announces "Unbottle Your Tea" Campaign

Salada's "Unbottle Your Tea" Campaign Shows Health, Cost & Environmental Benefits of Drinking Freshly Brewed Tea over Bottled Tea
(from a press release)

Salada Tea recently announced the launch of its national "Unbottle Your Tea" educational campaign to promote the consumption of freshly brewed tea as a healthier, less expensive and more environmentally friendly alternative to bottled teas. Consumers that switch from drinking bottled tea to freshly brewed tea made with tea bags will take in approximately 95 percent more antioxidants, help decrease pollution and greenhouse gases, and save money.

Tea is the most widely consumed beverage in the world next to water and over the last 10 years, sales of ready-to-drink tea have grown nearly 10 fold. The amount of plastic bottles wasted per year increased by nearly 1.5 billion pounds from 1998 to 2008, according to the Container Recycling Institute. Today, 200 million beverage containers are wasted each year, which is nearly double the amount recycled.

For more information, visit the Unbottle Your Tea Web site.

shop for tea books.

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1 comment:

Lainie Petersen said...

Glad to see that they are doing this. There is no comparison between the flavor of freshly brewed tea as opposed to prepared teas!