Saturday, November 29, 2008
Guayaki Partners With Equilibrium Fund
Guayaki Yerba Mate Establishes Historic Direct-Marketing Partnership with a Community-Based Women's Business in Guatemala
(from a press release)
Ensuring that ingredients are sourced in an eco-friendly and socially responsible manner is of great importance to Guayaki Yerba Mate, an award-winning maker of invigorating organic drinks. The well-being of the people that supply their ingredients is also of paramount concern. So, when Guayaki learned about the Equilibrium Fund and their mission to support women in the impoverished region of Central America where Maya Nut is sourced for Guayaki's Java Mate beverages, the company worked with the non-profit on a paradigm-shifting project to purchase Maya Nut directly from an inspiring and pioneering women's business in Ixlu Peten, Guatemala. (more)
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Labels: Press Releases 2008