Sunday, February 22, 2009

Chai Direct Launches Chai Tea Super-Store

Chai Direct Launches Spiced Chai Tea Super-Store at
(from a press release)

Chai Direct aims to bring chai online to America in a big way. What is chai? Chai is simply the Indian word for "tea." But in the West, chai tea refers to spiced Indian tea specifically. This is traditional black tea with a variety of added spices including cinnamon, cardamom, cloves, ginger, black pepper and more. It is generally mixed with milk, giving it a rich and creamy spiced flavor. The authentic Indian chai tea is sometimes called Masala Chai, or simply Authentic Chai. The typical American version of chai, perhaps most commonly found at Starbucks® these days, is a highly-sweetened and low-spice version of chai known as a chai latte.

The range of chai tea at Chai Direct is really staggering. We have masala chai, chocolate chai, coconut chai, apple chai, almond chai, extra spicy chai, kukicha chai, raspberry chai, black tea chai, green tea chai, white tea chai, rooibos (red tea) chai, vanilla chai, yerba mate chai… there is even medicinal chai created by a Chinese herbalist!

That is changing now with the launch of, which offers chai across the spectrum - from authentic Indian Masala chai tea to the highly sweet chai tea latte and everything in between. Chai Direct features 11 brands including specialty microbrewers as well as the big players in the chai tea market. Every flavor, type and preference is represented. The new chai tea website at becomes operational on Saturday, February 14th, 2009 - an appropriate opening date for those truly devoted lovers of chai!

Image: Chai Direct

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