Saturday, August 08, 2009
Celestial Seasonings Green Tea Cracks Bitterness Code
Celestial Seasonings New Green Tea Cracks the Bitterness Code, Sleepytime Gets a New Flavor
(from a press release)
Celestial Seasonings has developed a line of delicious green teas that eliminate the bitterness sometimes associated with green tea, and has introduced new Sleepytime(R) Vanilla, the bestselling herbal tea's first new flavor addition in more than 20 years. Coinciding with the tea maker's 40th anniversary, these new products continue the longstanding tradition of innovation from Celestial Seasonings, which includes virtually inventing the herbal tea category in North America and first introducing green tea to mainstream consumption.
The mature tea leaves with which regular green teas are made naturally contain high levels of tannins, which can sometimes cause bitterness. Celestial Seasonings created its smoother green teas by adding Bai Mu Dan white tea, whose delicate, silky flavor profile comes from selecting only the tender buds and low-tannin young leaves of the camellia sinensis plant. The white tea infusion creates a balanced and satisfying taste with the healthful antioxidants for which green and white tea are both known. New Celestial Seasonings Green Tea is available on store shelves in nine varieties, including Authentic, Honey Lemon Ginseng and Goji Berry Pomegranate.
Also available on store shelves now is Sleepytime Vanilla, the first new flavor addition to the Sleepytime product family in more than two decades. The new variety adds rich and creamy vanilla, a favorite flavor among specialty tea drinkers, to original Sleepytime's soothing blend of chamomile, spearmint and lemongrass. Since its introduction in 1972, more than 2 billion tea bags of the original Sleepytime have been sold, making it the all-time bestselling specialty tea in North America.
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