Friday, February 26, 2010
Green Tea Preferences
Americans prefer less intense green tea. Or so says the headline for a recent article published in Food Product Design. It quotes a study, whose results recently appeared in in the Journal of Food Science. According to the study, Americans prefer green tea from tea bags versus loose-leaf tea because the perceived intensity of bitterness in tea bag teas is lower than loose-leaf teas.
The study was conducted by researchers from Drexel University and Kansas State University and looked at a selection of loose-leaf and bagged green teas from Japan, Korea and China. They also found "that U.S. consumers liked green tea samples with lower flavor intensity and lower bitterness intensity. Consumers' acceptability of green tea was negatively correlated with spinach and animalic flavor and bitterness and astringency of green teas evaluated."
Read the article here and check out the study results here.
Buy Blooming Tea Gift Sets in Canada
RedUmbrella Tea, Canada’s Loose Leaf Tea Co.
Labels: Green Tea