Thursday, July 15, 2010

Extreme Tea – An Extraordinary Celebration over a Brew

Extreme Tea – An Extraordinary Celebration over a Brew
(from a press release)

Lifeboat Tea, the tea brand that raises valuable funds for the Royal National Lifeboat Institution (RNLI), is launching its Extreme Tea initiative. Through partnerships with a range of extreme and unusual sporting ambassadors Extreme Tea aims to celebrate ordinary people who do extraordinary things – as is the case with the RNLI volunteers who put their lives at risk every day to save others.

The Lifeboat Tea Extreme Tea celebration will encourage people to share stories of the unusual places they drink tea. The ambassadors will be ‘taking tea’ in extreme places and situations to get people to recognise the lengths that the volunteer RNLI crew go to whilst most people are safely tucked up at home with a good brew.

Ambassadors include Cornish lifeguard and sprint kayaker Kerry Blewett, who is training with the GB sprint kayak team ahead of the London 2012 Olympics; Emily Sarsfield, the British number one ski-cross athlete; professional stand-up paddle surfer and windsurfer John Hibbard; professional windsurfer James Cox and mountaineer Geordie Stewart.

Lifeboat Tea is inviting people to follow the ambassadors and share photos via the Lifeboat Tea website, Facebook and Twitter. A bright orange Lifebot Tea van will also be on tour around the UK this summer.

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