Tuesday, August 31, 2010
Honest Kombucha Returns to Store Shelves
Honest Kombucha Returns to Store Shelves -- Honest Tea Re-Launches Line of Fermented Tea Beverages
(from a press release)
Honest Tea, maker of the nation's top-selling organic bottled tea, reintroduces Honest Kombucha, brewed with an innovative, new process, to store shelves. Following a voluntary withdrawal of all brands of raw kombucha from store shelves in June, Honest Tea has developed a proprietary process to brew Honest Kombucha that allows for the benefits of raw, unpasteurized kombucha while ensuring lower, more stable alcohol levels.
Honest Kombucha (kom-boo-cha) is a lightly sparkling beverage brewed with organic, Fair Trade Certified tea, raw culture and a touch of organic cane sugar for an effervescent blend of active enzymes, organic acids and polyphenols. Kombucha is a fermented tea with Chinese and Russian origins once referred to as the “elixir of life” due to its probiotic properties believed to aid in digestion and support immunity. Kombucha is made by fermenting black or green tea and sugar with a culture of various bacteria and yeasts, resulting in organic acids such as gluconic acid and glucuronic acid, which are believed to support a healthy GI tract.
Honest Kombucha is available in five low sugar varieties: Berry Hibiscus, Lemon Ginger, Peach Mango, Maqui Berry Grapefruit and Apple Jasmine with 35 calories and 7 grams of sugar per serving. Due to the live and un-pasteurized nature of the product, Honest Kombucha must be shipped and stored cold.
Honest Kombucha will be available at Whole Foods Market stores and other natural food stores nationwide the last week in August 2010 at a suggested retail price of $3.49 - $3.99.
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Labels: Press Releases 2010