Saturday, October 09, 2010
Rishi Tea Expands With 5 Chai Teas
Rishi Tea Expands Retail Line With 5 Chai Teas
(from a press release)
Rishi Tea introduces five decadent loose leaf chai blends into their expanding Retail Tin Line. Each chai is an organic, Fair Trade Certified™ blend of fresh spices and herbs from all over the world, expertly hand blended with either bold tea or antioxidant-rich rooibos. The Chai Retail Tins feature a new label design and format, available in October 2010.
Chai, or “tea” in Hindi, has become familiar to many consumers in the U.S. over the last few years. Masala Chai, synonymous with “chai” in North America, is believed to have originated in India. This blend of spiced black tea, simmered in water, milk and sugar, is warming and comforting—perfect for fall and winter. In addition to Masala Chai, Rishi Tea has taken chai in several new and exciting directions.
Rishi’s Chai teas are available in five varieties:
Masala Chai is an award-winning blend based on the traditional Indian tea, using robust, shade-grown black tea from Rishi’s Ancient Tree Tea, Organic Fair Trade project in the Yunnan province of China.
Chocolate Chai is a sophisticated take on hot cocoa, combining energizing pu-erh tea, shade-grown yerba maté, cacao, creamy vanilla and coconut.
Green Tea Chai blends uplifting, pan-fired green tea with spicy undertones of ginger and a sweet citrus finish of lemongrass for a refreshing, innovative tea.
Vanilla Mint Chai is a creamy, pu-erh-based chai unlike any other, with a perfect balance of creamy vanilla bean, soothing peppermint and sweet cinnamon.
Caffeine-free West Cape Chai combines healthful rooibos, roasted ramón nut, South Asian star anise and a blend of spices for an aromatic and enlivening anytime chai.
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Labels: Press Releases 2010