Thursday, November 11, 2010

Specialty Tea Importer Expands Retail Presence

Specialty Tea Importer In Pursuit of Tea Expands Retail Presence
(from a press release)

On August 12th, specialty tea importer In Pursuit of Tea opened a new tea café in SoHo. Now, the café has expanded its retail presence with packaged premium loose-leaf teas and a comprehensive range of loose-leaf and matcha teaware. Along with the cold-brewed teas, hand-whisked matcha (powdered Japanese green tea), innovative treats and tea classes for which the café is known, retail products make In Pursuit of Tea the premier destination for good tea (and great tea gifts) in New York City.

The café’s expanded tea selection now includes retail packages of the handcrafted, additive-free teas In Pursuit of Tea sources from around the globe for wholesale clients like Daniel Boulud and Gramercy Tavern. With assistance from the café’s knowledgeable staff, customers can select from about 30 packaged loose-leaf teas (such as Honey Phoenix Oolong made from 100-year-old trees), as well as “thick” and “thin” matchas.

In Pursuit of Tea now retails tea accoutrements suited for beginners (like basic stainless steel tea infuser baskets and sturdy Timolino travel infusers) and connoisseurs (like traditional Yi Xing teapots and gaiwans). Matcha lovers will be pleased to know that the café also carries a full selection of matcha ware, including handmade ceramic matcha bowls, stainless steel matcha sifters and painstakingly crafted matcha whisks.

In Pursuit of Tea makes it easy to give the gift of good tea with three tea-and-teaware gift sets, each packaged in a handsome gift box trimmed with traditional Yunnanese patterned cloth. These range in price from $19 to $55 and in style from beginner to connoisseur. The In Pursuit of Tea staff is also available to create custom gift boxes.

For those in search of more experiential gifts, In Pursuit of Tea offers package deals on tea classes. Previous classes include a tea and cheese pairing with Saxelby Cheesemongers and “Japanese Tea 101” with Japanese Food Report. In Pursuit of Tea’s owner, Sebastian Beckwith, offers these classes as a means of sharing his firsthand knowledge of tea flavor profiles, tea origins and artisan tea processing techniques.

(Photo copyright In Pursuit of Tea, 2010)

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