Tuesday, August 23, 2011

Red Bush Tea Goes Green

Red Bush Tea Goes Green
(from a press release)

The Rainforest Alliance is pleased to announce that a group of South African farms growing rooibos -- also known as red bush tea -- have earned Rainforest Alliance certification. In addition to being a first for this crop type, the farms are also the first to become Rainforest Alliance CertifiedTM in South Africa.

The farms in Zeekoevlei Grootport and Driefontein produce rooibos for Rooibos Ltd, whose marketing arm in the USA is Herbal Teas International. The rooibos range carrying the Rainforest Alliance Certified seal is now available in all major supermarkets throughout Europe and North America.

Rooibos is already known for its health benefits -- relieving digestive illness and promoting healthy skin, teeth and bones. Consumers can now be reassured that it is also healthy for the environment. Farms that achieve Rainforest Alliance certification have met the environmental, social and economic standards of the Sustainable Agriculture Network (SAN). The SAN standards cover ecosystem conservation, worker rights and safety, wildlife protection, water and soil conservation, agrochemical reduction, decent housing, and legal wages and contracts for workers.

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