Saturday, February 04, 2012

TeaTotal: A Revolutionary Approach to Making Tea


A Revolutionary Approach to
the Gentle Art of Making Tea
(from a press release)

Technology design and development firm Cambridge Consultants has created a new prototype that brings a sense of theatre to the underdeveloped tea experience to rival that currently enjoyed by coffee drinkers in today’s coffee shop culture. With consumer spending now focused on ‘little luxuries’, the TeaTotal prototype brings a dynamic experience to the customer who loves tea. It allows for personalisation according to taste, and brews the ‘perfect cup’ in half the time of the standard tea process, maximising revenue for the retailer.

TeaTotal is a fully programmable tea brewing device, allowing the consumer to specify not only the leaf, but also the intensity of the tea flavour and the relative bitterness. Cambridge Consultants’ design team was able to identify the independent variables that impact flavour, and how to separately manipulate them to deliver each consumer’s ideal cup. Moreover, while a standard tea process brews tea in roughly four minutes, TeaTotal only takes around two minutes, creating faster throughput in a retail setting. The prototype has been designed to use loose leaf tea and the theatrical brewing pot fills with water, swirling the leaves around and steeping until the tea is poured into a cup and the spent leaves are ejected, all highly visible to the expectant consumer

The Breville One-Touch Tea Maker

2 comments:

South Bay Ladies' Tea Guild said...

Interesting idea. Kind of like an espresso maker for tea? That may be a handy gadget for a tea or coffee shop to use, but I think it's a bit too expensive and bulky for my kitchen counter. I think I'll stick with my electric kettle and teapots.

Steven Allen said...

Nice gadget, but part of the enjoyment of tea, at last four me, are the various rituals I must go thru to get that perfect cup of tea. There is some relaxation in the process. Take it easy, let it steep, enjoy the time, have a conversation, and don't rush perfection.