Friday, March 09, 2012

World Tea Expo Names 2012 Tea Trends

World Tea Expo Names Six Leading Tea Trends for 2012
(from a press release)

Organizers of World Tea Expo, the largest and most prominent B2B event for the industry, pinpoint quality tea, growth in tea retail, cold brew green tea, green tea popularity, Matcha lattes and tea-enhancing wares as six of the key tea trends for 2012. World Tea Expo, which covers the latest retail developments, takes place June 1 – 3 at the Las Vegas Convention Center. Registration and information is available at

"At World Tea Expo, we always strive to stay one step ahead of emerging trends, so we can deliver a relevant event to participants that fuels business growth," says Kim Jage, sales and marketing director, World Tea Media, a division of F+W Media. "Each one of these six trends – as well as numerous other hot topics – will be addressed and explored during the Expo this year. At the event, attendees can: taste cold brewed green tea and the latest Japanese Matcha lattes; gain current knowledge regarding tea retail growth, supply chain transparency and FDA regulations; learn how to capitalize on tasting trends; and taste for themselves whether or not the newest tea ware on the market does in fact enhance the flavor of tea."

Six Notable Tea Trends
1. Quality Tea on the Rise
2. Tea Retail Continues Its Upward Trend
3. Green Tea Grows in Popularity
4. Tea-enhancing Tea Wares
5. Cold Brew Green Tea
6. Matcha Lattes (Real Ones)


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