Friday, May 18, 2012

What’s in a Name? – Tea Companies

In addition to publishing Tea Guy Speaks, I'm a regular contributor to The English Tea Store blog. Here's an article I recently wrote for them. Click the link to read the full article.

What’s in a Name? – Tea Companies
By William I. Lengeman III

According to Inc. Magazine the five characteristics of a great company name are that it should “stick” with those who encounter it; should tend toward brevity; be functional; tell a story; and invent a new language. Whether or not some of the better known tea companies have names that meet those standards is a matter of opinion, but it’s interesting to look at the origins of some of those names nonetheless.


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