Friday, June 15, 2012

TEA Magazine Celebrates Re-Launch

TEA Magazine Celebrates Re-Launch at 2012 World Tea Expo
(from a press release)

Since 1994 TEA Magazine has been a lifestyle publication that celebrates tea and tea culture, showcasing tea establishments, informing readers of science-based health advances, and introducing tea drinkers to those who grow and craft tea in exotic places.

Now in its 18th year, TEA Magazine has undergone a beautiful transformation in both content and design as it was acquired by ITEM Media in January from The Olde English Tea Company. ITEM Media celebrated the re-launch of TEA Magazine at the 2012 World Tea Expo in Las Vegas (June 1-3, 2012) by inviting all tea professionals in attendance to a cheerful toast.

Enthusiasm and high energy permeated the cocktail party as individuals streamed in representing companies based in Nepal, India, China, Sri Lanka, Africa, Japan, Taiwan and the Azores. Among the who’s who were two of the oldest family-owned tea companies, which were represented by Hartley Johnson of Mark T. Wendell Teas and Cyndi and Jim Harron of Simpson & Vail.

Additional attendees included Janice Duis of Jamba Juice; Shane Talbott and Steve Nakisher of Talbot Teas; Rajiv Lochan of Lochan Teas; Dan Robertson of World Tea Tours; Photographer Matthew London, who is completing a new book of photos entitled “The Spirit of Tea”; members of the International Tea Cuppers Club; and the new Tea Master for the Boston Tea Party Ships & Museum, Bruce Richardson.

In addition to several authors and tea educators, such as James Norwood Pratt, Jane Pettigrew, and Lisa Boalt Richardson, the TEA Magazine staff joined the excitement, including Graham Kilshaw, Editor/Publisher Dan Bolton, Advertising Director Ed Avis, Designer Bryan Clapper, Founding Editor Pearl Dexter, and Contributing Editor Katrina Ávila Munichiello.

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