Wednesday, December 05, 2012

Tea Business Spotlight 14 - Kally Tea

Welcome to the fourteenth of our Tea Business Spotlights, in which we allow tea people to share insights on running their business. If you're a tea business owner and you'd like to take part in an upcoming spotlight, please contact us.

Kally Tea, LLC
Winchester, CA

How long have you been in business?
Just under 1 year

What is the size/scope of your business?
We are a mail order online retailer specializing in loose leaf tea and “accoutrements”.

Why tea?
We absolutely love tea, we love the taste, the fresh feeling it imparts, we love the healthy aspects (scientific proof or not, we know how we feel!), the flavors, the special taste blends, and especially the community who drink and enjoy tea.

How did you get the ball rolling on your venture?
We started to get the desire when we knew we loved tea and we knew we wanted to do what we love. We made contacts; we tasted vast amounts of samples to narrow the product line down to what we felt were the cream of the crop. Once the tea was selected, we then interviewed photographers, web designers, and put it all together, based on what we like to read, and see in an online shop. We felt we wanted to convey what we like in an online shopping experience and not what others like, or (marketing people hate this!...) “how to make big sales.”

What do you feel is the biggest strength of your business?
The excellent variety as well as the fun blends. Our customer service is taken very seriously.

What were/are the biggest challenges of getting into/being in the tea business?
Locating top quality teas and ingredients that met our high standards.

What would you do differently, if anything?
There are some things, but those would mostly be behind the scenes and not necessarily worthy of discussion in this forum. But as a whole we have been very happy with the whole process.

How's business?
There are many peaks and valleys, but what we do love is that the orders we have shipped there have been glowing reviews of all our products.

What advice would you give to someone who aspires to be in the tea business?
Read, drink, talk, read, drink, learn…Oh yeah, did we say drink?

The Breville One-Touch Tea Maker

No comments: