Sunday, March 03, 2013

$130 Tea Deconstructed

Here's another article I recently wrote for The English Tea Store blog.

$130 Tea Deconstructed
By William I. Lengeman III

Stop the presses! The word seems to have gotten out not so long ago that a certain well-known French tea retailer was opening a store in New York City and was said to be selling tea for $130 a bag (as one newspaper put it). Gasp!

This tidbit made its way to various media outlets, leading one to believe that said retailer had a hard-working publicist with great connections. But while it might have made for a catchy headline amongst the wider array of sensational headlines we’re barraged with every day, it’s one that bears a bit of examination.


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