Saturday, October 25, 2014

Tea Business Spotlight 16 - Tea Vue

Welcome to the sixteenth of our Tea Business Spotlights, in which we allow tea people to share insights on running their business. If you're a tea business owner and you'd like to take part in an upcoming spotlight, please contact us.

Tea Vue
Maryland, USA

How long have you been in business?
Since 2013.

What is the size/scope of your business?
We are a startup, online loose leaf tea and tea ware retailer with Amazon as an additional distribution channel.

Why tea?
Our love for tea is multifaceted – the expansive and diverse taste, character, and health properties along with the rich history and ceremonial tradition have been most intoxicating for us.

How did you get the ball rolling on your venture?
While conducting research for a consulting engagement, we became aware of the untapped potential of the tea market in the US and globally. Through the compelling business opportunity, we found an even greater appreciation for the complexities of tea.

What do you feel is the biggest strength of your business?
Our mission is to personally curate only the finest quality teas for our customers. We strive to create an experience through not only the tea itself but with our branding and personalized service. Every Tea Vue tea is presented to the customer in packaging that is worthy of with the tea it holds.

What were/are the biggest challenges of getting into/being in the tea business?
Although the market potential is significant, it is a challenge to educate consumers on how to discern widely-available, low grade, bag and loose leaf tea from loose leaf tea of the highest quality.

What would you do differently, if anything?
We would have commenced pursuing Tea Vue years ago.

How's business?
Repeat business is strong – everyone that has tried Tea Vue’s tea extols praise and becomes an ongoing customer. Reaching those that are not yet aware of Tea Vue is the challenge.

What advice would you give to someone who aspires to be in the tea business?
Life is precious and too short – pursue your passion whether tea or otherwise.

The Breville One-Touch Tea Maker

No comments: