Snapple News

It's a Classic! Snapple Continues to Brew Up More Great Taste with the Launch of Snapple Classic Black Teas
(from a press release)

Snapple, made from the best stuff on Earth, just got even better with the addition of Classic Black Teas to brand's "Good for You" line of beverages. The new Classic Black Teas feature traditional hot tea flavors like English Breakfast, Earl Grey and Orange Pekoe that tea enthusiasts will love.

Made with high quality ingredients, such as authentic black tea blends, real sugar and real honey, Snapple Classic Black Teas are available in three traditional flavors.

English Breakfast, with a robust, full flavor and a touch of real golden honey, will awaken the senses. While the unique blend of Asian black teas and exotic bergamot orange in Snapple's Earl Grey, named for England's Prime Minister more than a hundred years ago, will leave your taste buds feeling like real British royalty! And, Orange Pekoe, imported to Europe years ago by a royal Dutch family called 'House of Orange,' is made with tender young tealeaf buds, offers the ultimate smooth tea sensation.

Made with naturally brewed tea and lightly sweetened with real sugar, these genuine black tea blends contain only 35-40 calories per serving and offer protective antioxidants.

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Tea Review 84 - Snapple Red Tea

Mandarin Orange Red Tea
Snapple

As a general rule, bottled tea doesn't float my boat. I can sum up my reasons pretty succinctly - too sweet. There are exceptions, but they're few and far between.

Given that, I wasn't prepared to be impressed by Snapple's new line of red teas, which are made with rooibos, an herb grown in South Africa. But I figured I'd try to keep an open mind.

Snapple Red is available in Acai Mixed Berry, Peach Pomegranate, and Mandarin Tangerine flavors. I sampled the latter. According to the label, Snapple Red "contributes to a healthy immune system." Yeah, whatever. Ingredients include crystalline fructose sugar and pear juice concentrate, among others. Rooibos is number five on the ingredients list, oddly enough. I'm not sure what to make of that.

As I drank this one, I kept telling myself I could taste the rooibos, but I wasn't really sure that I could. The tangerine flavor was a bit more pronounced, but overall things were pretty understated and - surprise - not over sweetened. This one's also caffeine-free, for what it's worth.

Not too bad, but I think it would probably go down a lot better on a blazing summer day, as opposed to a frigid winter night.

I doubt that I'll seek out another Snapple Red, but if I was really hot and thirsty I probably wouldn't turn one down.


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tea, green tea, food, food and drink, Snapple, rooibos

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Snapple At Super Bowl XLI

You may or may not agree that Snapple is the "Best Stuff On Earth," but it's a fact that the company's products will be hawked at the Super Bowl this year.

This is Snapple's first venture into Super Bowl advertising. Their 30-second ad "follows a tea-loving pilgrim on his quest for metabolic enlightenment, and highlights EGCG, the natural antioxidant in Snapple Green Tea which has been proven to help boost metabolism." Watch for it during Q4 - that assuming that you'll be watching the Super Bowl at all.

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Snapple Tea Commercials & More

If you were drawing up a list of people looking for ways to fill their time, I wouldn't be on it. Consequently, I haven't spent much time browsing through the wares at YouTube.

I dropped by the other day and did a cursory search using the term "tea". This brought up quite a few results, but I didn't delve too deeply. I did notice a bunch of videos of people making tea or drinking tea and whatnot. Which is pretty riveting stuff, no doubt about it, but I'll probably just wait for the paperback.

That said, here's a reasonably clever commercial posted at YouTube - I think it's for a Japanese tea. It shows some animated caterpillars/worms competing with a tea picker for the "top leaves" from a tea tree. Here's an alternate link for the same video.

Here are some videos from another Japanese green tea company. This one looks to be a tutorial for making sencha, a Japanese green tea, while this one goes the same route with matcha, the powdered green tea used in the Japanese tea ceremony.

There's also a video on how to prepare sencha for maximum health benefits. If I seem a little vague about these videos it's because I don't currently have speakers attached to my computer and I'm only going by the visuals.

If you're in the market for "The Lightest Teas on Earth" Snapple would have you believe that their new line of bottled white tea is just the thing. Check out their TV commercial ("white tea is a baby tea leaf") here and take a look at three commercials for Diet Snapple here.

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Snapple's High Tea

As noted previously in these pages, Snapple has moved into the white tea business in a pretty big way, even going so far as to roll out a TV advertising campaign for the product. Another one of their initiatives - the National Snapple White Tea High Tea Tour - took place recently at Bryant Park in New York City.

Among the events that tied in with this promotion of the "lightest teas on Earth" was the chance to be dragged above the city in a Snapple helium balloon. The New York Times provided coverage here. For a look at the Snapple balloons about to go into action, check out this link at the Adrants site.

While we're on the subject of iced tea, I might as well pass along a few more recipes I turned up recently. Here are four recipes from Lipton, by way of Dairy Field magazine ("America's premier dairy processing magazine" - which implies that there's more than one such publication).

If you're looking for something with a higher octane rating, try this recipe for Michelle's Fuzzy Peach Iced Tea, from BellaOnline.

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What's In A Name - Snapple

People come to visit TGS for various reasons. Every once in a while I'll peruse the list and find out what search terms visitors have been using that led them here.

One recent visitor was trying to find out if green tea would be helpful in flushing marijuana from their system. It's a question that's not actually answered here and I don't know, but it sounds like a flaky notion to me.

Another visitor apparently wanted to watch a Snapple white tea commercial. While I've mentioned Snapple from time to time, I don't have any of those here. I suspect Snapple's site does.

Someone else came here to TGS trying to find out how it was that Snapple came by their name. I hadn't answered this one previously, but I will now, courtesy of Snapple's Web site - "Snapple is named after a carbonated apple soda that was part of the original beverage line."

As for the person who wanted to know where they could purchase Snapple white tea in Boca Raton, I'm afraid I can't be of much help. Sorry. Try the grocery store.

Image: Snapple

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Snapple Lawsuit

The Marin Independent Journal reports that a California woman is suing tea giant Snapple over a stomach ailment she allegedly acquired after drinking their product.

The woman, who apparently loves Snapple's Diet Lime Green Tea so much that she buys as many as seven cases at a time, grew ill after drinking a bottle of it some time back. After examining the remaining bottles, she discovered what she called "a disgusting foreign substance" in several of them. There were also signs that some of the caps had been tampered with.

Snapple declined to comment on the pending litigation.

For more information about potential hazards of drinking iced tea, check out this post from last week.

Link

tea, food, food and drink, Snapple, iced tea, lawsuit

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Snapple Does White Tea

If you keep up with what others have to say about tea - and I guess I sort of do - then on more than one occasion you'll run across someone idly wondering if tea is the next coffee. Well, I don't know. Maybe it is - maybe it isn't.

If you wanted to apply that same line of thinking to categories of tea you could muse on whether white tea is the next green tea. Once again I don't have any answers for you, but if you look around you'll see more than a few companies trotting out new lines of white tea and promoting them as the healthiest damned thing since...well, since green tea.

But I digress. The point of this particular exercise is to briefly muse on the fact that Snapple, the 800-lb gorilla of bottled iced tea and the official iced tea of New York City, has moved into the white tea game. The company calls the debut of Snapple White Teas - available in nectarine, green apple and raspberry flavors - "the most ambitious product launch in Snapple history."

It should probably go without saying that much is made of the alleged health benefits of white tea, but there I went and said it already.

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Snapple's Got It In The Bag

How's that for a snappy and oh so clever headline? Madison Avenue, look out.

Anyway, the Chicago Sun-Times reported recently that Snapple is now making a line of tea bags. So far there's a lemon flavored black, a strawberry white and orange and berry herbal varieties.

Tea Guy went to Snapple's Web site to see if he could find out more but I wasn't able to find any mention of such a product. I'm not sure if that means I'm a dimwit or that the site is not terribly easy to navigate. I think it's a little bit of both.